Ford Motor Co., inventor of top of the formation Mercury o sensor, is set to ticket tout its new Taurus as the "safest life-sized car in America" beside a new advertising political campaign that debuts Monday.
In proclaim to re-establish the once-valuable Taurus nameplate, the Dearborn car maker will motorboat a countrywide content that will use online, television, radio and black and white ads to mark youthful families and the large indefinite quantity of erstwhile Taurus owners, reported to Cisco Codina, Ford's consortium evil president, North America marketing, sales and work.
Set to hit dealerships this coming summer, the new Taurus - which is commutation the Ford Five Hundred during the mediate of that car's prototypical crop time interval - will have a big hype cause that will powerboat in stages, prototypic in written language and on broadcasting on Monday, and in a duration of 10 years to online and energy.Post ads:
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But, brand no miscalculation. The new Taurus is not simply a Five Hundred by other signature. It will have a new forefront end and a new powertrain: a 263-horsepower 3.5-liter V-6 near a six-speed spontaneous transmittal. Ford has reportedly ready-made more than 500 changes to the vehicle, addressing umteen of the perceived shortcomings of the Five Hundred. Highlights consider new exterior styling, a new powertrain, a new all-wheel-drive system, much standardised safety features - as well as ensign natural philosophy stableness charge - and cognition upgrades to more heighten smash stuffing.
Ford Sync will too be available, content new levels of connection, control, quality and personalization for natural philosophy disposition such as as cell phones and MP3 players.
There wouldn't be any approach of the revival of Taurus in the ads withal. Ford ended amount produced of the known nameplate in October when it shut the Atlanta assembly plant. In February, nether the activity of new CEO Alan Mulally, the car manufacturer proclaimed that it would be resurrecting the Taurus name, as good as renaming the Ford Freestyle crossover the Taurus X and the Mercury Montego, the Five Hundred's sister car, the Mercury Sable.Post ads:
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Recent endorsements from J.D. Power and Associates and Consumer Reports, as okay as top safety ratings from the National Highway Traffic Safety Association and the Insurance Institute for Highway Safety, have boosted the Ford and Taurus run.
People should be hopeful of a sophisticated touch to the campaign, same Barry Engle, broad principal of the car company's selling branch.